A STUDY ON CONSUMER PERCEPTION OF SERVICE QUALITY FOR SRI VINAYAKA AUTOMOBILES, PALAMANER

A STUDY ON CONSUMER PERCEPTION OF SERVICE QUALITY FOR SRI VINAYAKA AUTOMOBILES, PALAMANER The ultimate aim of every business is to increase sales by finding out the factors that drive consumer’s buying decisions. Consumer perception theory tries to analyse and explain consumer behaviour. The perception of the same product or service by different consumers would vary. This is exactly what consumer perception theory analyses by finding out what exactly motivates or influences a consumer behaviour in purchasing or not purchasing a specific product. The Concept of Consumer Perception: The Business Dictionary defines consumer perception as a “marketing concept that encompasses a customer’s impression, awareness or consciousness about a company or its offerings. Typically, customer perception is affected by advertising, reviews, public relations, social media, personal experiences, and other channels.” The truth is that everything affects customer perception, from the way you position your product vertically and horizontally on a shelf, to the colours and shapes we use in creating your logo. Even things outside of your control, which may seem innocuous, such as the time of the day when your customer interacts with our brand - even this will affect consumer perception. The customers might have a positive perception of you if they come across the products and the niche during a certain time of the day,but they may hold a negative perception at another time of day. This dual perception might not have anything to do with our; some people are not morning people, and the worst time to try to sell 'not-morning' people is in the morning hours, especially before they’ve had breakfast and coffee. The would do better to catch them right after dinner, when they’re relaxed. Other people simply can’t concentrate on anything in the evening, and would rather that you had caught their attention in the morning. Others are somewhere in between,preferring that you reach them during the main part of the day. So, as you can see, something as harmless as calling at the wrong hour or showing a potential